Olay
Total Effects Foaming Cleanser
cleanser · 100 ml · 15 ingredients
- No essential oils
- With niacinamide
- With glycerin
Full ingredient lists, decoded. Free-from facts on every product.
Ingredient dictionary
DMDM hydantoin is a preservative that slowly releases small amounts of formaldehyde to stop bacteria and mold from growing in a product. It is on the label of 6 products in our library. Checked against our library November 6, 2026.
The catch: it belongs to the formaldehyde releaser family, so people with a formaldehyde allergy are generally told to avoid it, since it slowly gives off formaldehyde.
DMDM hydantoin is made by reacting a hydantoin base with formaldehyde, which gives a compound that holds onto formaldehyde and releases it slowly. Formulators like it for rinse-off products such as shampoos and cleansers, because it works well in water-based formulas and helps them last on the shelf.
In a finished product, it is rarely noticed by feel or scent. It is used in small amounts, so it adds little to the texture of a shampoo or cleanser. Its job is quiet: it keeps the formula stable between uses, which matters most for products that are opened and used often.
Good for
Rinse-off products like shampoos and cleansers, where a preservative keeps water-based formulas stable.
It is permitted in cosmetics in many countries, and most people use products containing it without trouble. The main concern is for people with a formaldehyde allergy, who are usually advised to avoid formaldehyde releasers. If you have sensitive skin or a known allergy, ask a dermatologist.
Yes. It is a formaldehyde releaser, so it slowly gives off small amounts of formaldehyde. That slow release is how it keeps water-based products from growing bacteria and mold.
Olay
cleanser · 100 ml · 15 ingredients
Dove
body wash · 450 ml · 29 ingredients
Maui Moisture
hair mask · 340 g · 30 ingredients
£18.10Amazon UK
OGX
shampoo · 385 ml · 24 ingredients
£3.88−44%Amazon UK
Dove Men+Care
body lotion · 400 g · 17 ingredients
John Frieda
shampoo · 250 ml · 27 ingredients
£5.33−24%Amazon UK
Amazon UK prices as of 6 November 2026, 04:30 GMT; Amazon sets the final price at checkout.