Makeup by Face & Feature
Makeup matched to you — by face shape, eye shape, skin tone, undertone and age. The personalization layer most tutorials skip, gathered in one place.
By Eye Shape
How to Find Your Eye Shape & What Makeup Suits It
Check your crease, corner tilt, and lid visibility in a mirror to identify your eye.
Makeup for Almond Eyes: Techniques to Enhance the Shape
Almond eyes suit almost any technique — enhance them by deepening the outer V.
Makeup for Downturned Eyes: How to Lift the Outer Corner
Lift downturned eyes by blending shadow upward at the outer corner and sweeping liner.
Makeup for Hooded Eyes: Eyeshadow, Liner & Lash Tips
Apply eyeshadow above the natural crease with eyes open, keep liner thin and smoked-out.
Makeup for Monolid Eyes: Create Depth Without a Crease
Build depth on monolid eyes by stacking shades vertically.
By Face Shape
How to Find Your Face Shape in 3 Simple Steps
Measure your forehead, cheekbones, jawline, and face length.
Makeup for a Round Face: Contour, Blush & Liner Tips
Contour the cheekbone hollow and temples, place blush high toward the temples.
Makeup for a Square Face: How to Soften a Strong Jawline
Contour the corners of the jaw and forehead, use soft rounded blush placement.
By Skin Tone
Makeup for Cool Undertones: What Colors Work Best
Cool undertones look best with pink, rose, berry, mauve, and jewel-toned shades across blush, eye.
Makeup for Dark Skin Tones: Shades, Formulas & Techniques
Dark skin tones need richly pigmented.
Makeup for Fair Skin: Foundation, Blush & Shadow Picks
Fair skin works best with neutral-to-cool foundations, soft peach or pink blush.
Makeup for Warm Undertones: Colors That Complement Golden Skin
Warm undertones suit gold, peach, coral, bronze, and earthy browns across foundation, blush, eye.
By Age Makeup
Makeup Over 40: Foundation, Eye & Lip Techniques That Work
Cream textures, a hydrating primer, and precise brow definition are the highest-impact shifts for makeup.
Makeup Over 50: The Products & Techniques That Flatter
Skin-tint or light-coverage foundation, cream textures throughout.
Makeup Over 60: Simple Routines That Look Natural & Polished
A skin-tint or tinted moisturizer, cream blush.