Beauty Comparison

Photo and link: Amazon

Briogeo

Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

shampoo · 236.59 ml · Haircare

Briogeo Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo is free of fragrance, essential oils, drying alcohol, sulfates, silicones, parabens and MI / MCI, going by its full 18-ingredient list, with glycerin, panthenol and vitamin E. List checked November 6, 2026.

The catch: it contains labelled fragrance allergens (Benzyl Alcohol).

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Where to buy

Listed in Amazon's stores in United Kingdom · Germany · France · Italy; links take you to your own store.

What's inside: free-from facts

  • Fragrance-free
  • No essential oils
  • Contains labelled fragrance allergens
  • No drying alcohol
  • Sulfate-free
  • Silicone-free
  • Paraben-free
  • No MI/MCI

Fits, by its list

Key ingredients in Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

  • Glycerin

    A humectant that helps hair stay soft and hydrated.

  • Panthenol (pro-vitamin B5)

    Helps hair hold moisture and feel smoother.

  • Vitamin E

    An antioxidant that protects the formula and the skin.

  • Aloe vera

    A soothing, hydrating plant juice.

Full ingredient list, decoded

18 ingredients, in label order (highest amount first; below about 1% the order is free).

  1. 1Water/Aqua/EauDissolves salts, sugars and other water-soluble ingredientsForms the watery base of creams and gelsAqua is the INCI name for water, the main base of many creams, lotions and cleansers…
  2. 2Sodium Lauroyl Methyl Isethionate
  3. 3Cocamidopropyl BetaineLifts oil and dirt from skin and hairBuilds a soft, creamy foamA mild, coconut-derived cleansing agent that creates foam and helps other cleansers…
  4. 4GlycerinDraws water into the outer skin layerHelps skin feel soft and smoothGlycerin is a clear, thick, odorless liquid that pulls water into the skin and helps…
  5. 5Aloe Barbadensis Leaf JuiceAdds water-based hydration to formulasCalms the feel of dry or tight skinAloe Barbadensis Leaf Juice is the watery liquid pressed or extracted from the leaves…
  6. 6Avena Sativa (Oat) Bran Extract
  7. 7Camellia Sinensis Leaf ExtractAdds antioxidant plant compoundsHelps support skin against everyday stressA plant extract made from the leaves of the tea plant. Formulators use it mainly to add…
  8. 8Limnanthes Alba (Meadowfoam) Seed Oil
  9. 9PanthenolHelps skin and hair hold moistureSoftens and smooths dry skinPanthenol is a form of vitamin B5 that the skin and hair convert to pantothenic acid.…
  10. 10Sodium GluconateBinds calcium and magnesium in waterHelps cleansers work in hard waterSodium Gluconate is the sodium salt of gluconic acid, made from sugar, and its main job…
  11. 11Citric AcidAdjusts the pH of the formulaBinds metal ions that affect stabilityCitric acid is a mild, naturally occurring acid found in citrus fruit. In skincare and…
  12. 12Leuconostoc/Radish Root Ferment FiltrateConditions skin and hairHelps hydrate skin and hairA liquid made by fermenting radish root with Leuconostoc bacteria, then filtering out…
  13. 13Panthenyl Hydroxypropyl Steardimonium Chloride
  14. 14Tocopheryl AcetateProtects the formula from oxidationHelps keep oils from turning rancidTocopheryl Acetate is a stable form of vitamin E. Its main job is to act as an…
  15. 15Potassium SorbateStops mold and yeast from growingKeeps water-based formulas fresh longerPotassium sorbate is the potassium salt of sorbic acid, a mild preservative that helps…
  16. 16Sodium BenzoateHelps stop mold and bacteria growthWorks best in mildly acidic formulasSodium benzoate is the sodium salt of benzoic acid, a water-soluble powder used mainly…
  17. 17Caprylhydroxamic AcidPreservative that slows microbial growthHelps other preservatives work betterCaprylhydroxamic Acid is a gentle preservative that helps stop bacteria and yeast from…
  18. 18Benzyl AlcoholKeeps water-based products free from microbesHelps dissolve some other ingredientsBenzyl Alcohol is a clear, mild liquid that works as a preservative. It helps stop… Labelled fragrance allergens

Source: Briogeo product page, www.briogeohair.com/products/be-gentle-be-kind-aloe-oat-milk-ultra-soo, retrieved November 6, 2026.

Every flag we check

CheckResultIngredients found
FragranceNone listed—
Essential oilsNone listed—
Labelled fragrance allergensContainsBenzyl Alcohol (#18)
Drying alcoholNone listed—
SulfatesNone listed—
SiliconesNone listed—
ParabensNone listed—
MI / MCINone listed—
Formaldehyde releasersNone listed—
Mineral oil & petrolatumNone listed—
LanolinNone listed—
Chemical UV filtersNone listed—

Frequently asked questions

Is Briogeo Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo fragrance-free?

Yes. Briogeo Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo lists no parfum or fragrance and no essential oils. Checked against its full ingredient list on November 6, 2026.

Does Briogeo Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo contain silicones, sulfates or parabens?

Silicones: none listed. Sulfates: none listed. Parabens: none listed.

Which ingredient rules does Briogeo Be Gentle Be Kind Aloe + Oat Milk Ultra Soothing Shampoo pass?

Its full list passes our ingredient rules for sensitive skin, MI allergy, rosacea-prone skin and acne-prone skin. Key ingredients: Glycerin, Panthenol (pro-vitamin B5), Vitamin E and Aloe vera.

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Amazon UK prices as of 6 November 2026, 13:01 GMT; Amazon sets the final price at checkout.