So Silver Purple Toning Shampoo

shampoo · 300 ml · Haircare

Matrix So Silver Purple Toning Shampoo is free of fragrance, essential oils, labelled fragrance allergens, drying alcohol, sulfates, parabens and MI / MCI, going by its full 17-ingredient list, with salicylic acid. List checked November 5, 2026.

The catch: it contains silicones (Dimethicone) and mineral oil & petrolatum (Paraffin).

Fragrance-free
No essential oils
No labelled fragrance allergens
No drying alcohol
Sulfate-free
Contains silicones
Paraben-free
No MI/MCI

£12.1424% off the list priceat Amazon UK

Buy on Amazon Affiliate

Amazon UK prices as of 6 November 2026, 06:08 GMT; Amazon sets the final price at checkout.

Listed in Amazon's stores in United Kingdom · Germany · France · Italy · Spain · Netherlands · Poland · Sweden; links take you to your own store.

Key ingredients in So Silver Purple Toning Shampoo

Salicylic acid (BHA)
Loosens flakes and build-up on the scalp.

Full ingredient list, decoded

17 ingredients, in label order (highest amount first; below about 1% the order is free).

1WaterAqua is the INCI name for water, the main base of many creams, lotions and cleansers…
2sodium Lauren’s sulfate
3Sodium ChlorideA simple mineral salt, made of sodium and chloride, used mainly to adjust thickness and…
4Coco-BetaineA mild, coconut-derived surfactant that cleans and foams. It works as a gentle helper…
5Glycol DistearateGlycol Distearate is a waxy solid made by joining glycol with stearic acid. Its main…
6DimethiconeDimethicone is a silicone, a light, water-resistant oil that forms a smooth, breathable…Silicones
7Cocamide Mpa
8Sodium BenzoateSodium benzoate is the sodium salt of benzoic acid, a water-soluble powder used mainly…
9Hexylene GlycolHexylene Glycol is a clear, colorless liquid that mixes with both water and oil-loving…
10Salicylic AcidSalicylic acid is a beta hydroxy acid, or BHA, that gently exfoliates skin and helps…
11CarbomerA synthetic polymer made from acrylic acid that thickens water-based products and keeps…
12See 60730
13GUAR space HYDROXPROPYLTRMOUM
14Chloride
15Sodium HydroxideSodium hydroxide is a strong alkali, also called caustic soda. In small amounts it…
16Citric AcidCitric acid is a mild, naturally occurring acid found in citrus fruit. In skincare and…
17ParaffinParaffin is a solid, waxy mix of hydrocarbons made from refined petroleum. Its main job…Mineral oil & petrolatum

Source: Open Beauty Facts (ODbL), world.openbeautyfacts.org/product/3474630741713, retrieved November 5, 2026.

Every flag we check

Check	Result	Ingredients found
Fragrance	None listed	—
Essential oils	None listed	—
Labelled fragrance allergens	None listed	—
Drying alcohol	None listed	—
Sulfates	None listed	—
Silicones	Contains	Dimethicone (#6)
Parabens	None listed	—
MI / MCI	None listed	—
Formaldehyde releasers	None listed	—
Mineral oil & petrolatum	Contains	Paraffin (#17)
Lanolin	None listed	—
Chemical UV filters	None listed	—

Frequently asked questions

Is Matrix So Silver Purple Toning Shampoo fragrance-free?

Yes. Matrix So Silver Purple Toning Shampoo lists no parfum or fragrance and no essential oils. Checked against its full ingredient list on November 5, 2026.

Does Matrix So Silver Purple Toning Shampoo contain silicones, sulfates or parabens?

Silicones: yes (Dimethicone). Sulfates: none listed. Parabens: none listed.

Which ingredient rules does Matrix So Silver Purple Toning Shampoo pass?

Its full list passes our ingredient rules for sensitive skin, eczema-prone skin, contact dermatitis and perfume allergy. Key ingredients: Salicylic acid (BHA).